ABUS 4702

About This Course

Understanding the digital realm of marketing requires a curiosity about how new technologies will change business, while grasping the key strategies that drive tactics and trends. This course is designed to be a primer on the world of digital marketing and ways it will affect both your future employment and larger business trends. Through case studies, discussion forums, and interactive activities, you will learn about the latest research and best practices in the industry to have a solid grasp of the core concepts and tools of digital marketing management, both today and in the future.

Sample textbooks: 
Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability 3rd Ed. 
Ogilvy on Advertising in the Digital Age

Construction Management degree students can take this course or Introduction to Marketing (ABUS 4701).

Instructor

Jeff Neidt
Jeff Neidt

MEd., University of Minnesota; BA, English and political science, St. Olaf College

During grad school at the U of M, Jeff taught courses in poetry and literature. He took a break from teaching to serve as a copywriter and creative director at several agencies. In 2010, he cofounded an agency, Neidt Writer, as a way to work with brands and agencies who wanted to tell thoughtful, authentic stories. In addition to running Neidt Writer, he is a frequent speaker and teacher of both poetry and professional writing, often looking for areas where the two fields intersect.

  • ABUS 3201 – Digital Design Strategies for Small Business
  • ABUS 4702 – Applied Digital Marketing

Information Subject to Change

Course details, syllabus, and instructor are subject to change. Current course details can be found by clicking on the Term link(s) above.