Leadership and Business Planning in Health Care - Capstone

"I'm inspired by anyone who battles physical or mental challenges."

Geoff Kaufmann, a Fellow of the American College of Healthcare Executives, is vice president for patient services of the Biomedical Division of the American Red Cross. He is the former director of planning and marketing for the University of Minnesota Hospital and the Minnesota Regent for the American College of Healthcare Executives. A nationally recognized authority in health marketing, Geoff has 45 years of experience in business development, strategic planning, marketing, new product development, and operations. His focuses have included physician-clinic-hospital networks, clinical and service outcomes, senior health care services, a wound care business, and diagnostic imaging centers.

Geoff has an MA in health policy and management from the University of Chicago and a BA in biology from St. Olaf College. He teaches:

• ABUS 4501 – Building and Running a Small Business Enterprise
• ABUS 4701 – Introduction to Marketing
• ABUS 4703 – Marketing for the Professional Practice
• HSM 4861 – Leadership and Business Planning in Health Care: Capstone

Daniel McGinty is a health care consultant and expert witness. He served as president and CEO of Franciscan Sponsored Ministries in Manitowoc, WI, during 2016–18. Prior to that, he was executive vice president at Allina Health, overseeing the operations of 13 hospitals and emergency medical Services and pharmacy. He has also worked at Duluth-based Essentia Health, where he was responsible for seven acute-care hospitals, four long-term care facilities, and 11 physician clinics. He served as president and CEO of Holy Family Memorial Health Network in Manitowoc and as an administrator at St. Mary’s Medical Center.

Daniel has an MA in health care administration from the University of Minnesota and a BA in economics from Gustavus Adolphus College. He teaches:

• HSM 4861 − Leadership and Business Planning in Health Care: Capstone