"Graduates of the courses I teach have prized and applied two core concepts: sentences need to average 15 words or less, and opening paragraphs must concisely tell readers what the communication is about and why it matters."
Ben Shank, president of Writing Consultants, Inc., has trained and coached thousands of professionals, helping to raise their writing efficiency and impact. Clients have come to him from almost every field, from government to insurance, manufacturing to software development, non-profits to gambling.
Ben has partnered with large and small organizations across the United States, Canada, and England. These organizations include Prudential, Principal Financial Group, Securian, United Healthcare, Boston Scientific, Thomson Reuters, Wells Fargo, and Cargill. In addition to being widely recognized as a master trainer, Ben has worked as a writer and editor for newspapers, technical journals, and corporations.
Ben's educational background includes an undergraduate degree in communications and a master’s degree in psychology. Long ago, he was an accomplished magician.
Ben teaches Technical Writing and Writing Policies and Procedures for CCAPS.