"The only way to be indispensable is to be different." - Seth Godin
Karen Goss is a marketing leader with over 15 years of experience driving integrated marketing strategy, pipeline growth and revenue performance in complex, multi-product environments. Her expertise includes product marketing, marketing and lifecycle strategy, and cross-functional alignment across go-to-market teams.
Karen has led global product marketing and campaign initiatives, partnered with executive and sales leadership and built high-performing teams aligned to measurable business outcomes. In addition to her industry leadership, she has taught in higher education for nearly a decade, bringing strategic perspective and real-world application to professional learners. She holds an MBA from the University of St. Thomas and a Bachelor of Arts in Psychology from the University of Wisconsin–Stout.
Karen instructs Introduction to Digital Marketing Strategy and Planning for CCAPS.