"A limit is a myth created by those not willing to try new things."
Dr. Kyle Allison brings over 20 years of professional experience in digital marketing, e-commerce, media, analytics and digital technology. With an executive background spanning broadcasting and corporate retail, he has led initiatives in digital strategy, operations, project management, business analytics and merchandising—advancing into roles at the C-suite level.
Since 2015, Dr. Allison has taught undergraduate, graduate and doctoral courses in business, focusing on analytics, marketing and management. He also serves as a dissertation chair and committee member in the DBA and PhD programs at UC, where he enjoys bringing his industry experience into the classroom to enrich student learning.
An accomplished author, Dr. Allison has written multiple textbooks and professional trade books in digital marketing, analytics, e-commerce and related fields. He is also a frequent speaker at conferences in both industry and academic settings.
Dr. Allison instructs SEO and Analytics for Digital Marketing for CCAPS.