APS 6121

About This Course

This course is designed to provide students with a deep understanding of advanced marketing concepts, strategic frameworks, and real-world applications, within the context of the long-term care sector, that drive business growth in today’s complex, competitive, and digital landscape. The course integrates marketing theory with practical decision-making, focusing on how long-term care organizations can effectively design, implement, and evaluate marketing strategies to create value for both customers and businesses. Students will engage with cutting-edge topics in areas such as consumer behavior, brand management, digital marketing, marketing analytics, and marketing innovation. 

Information Subject to Change

Visit the U of M Schedule Builder closer to the start of the term for course meeting dates, times, instructors, etc. If you are not admitted to a U of M degree or certificate program, you may be able to take this course as a nondegree student.