APS 6121

About This Course

This course is designed to provide students with a deep understanding of advanced marketing concepts, strategic frameworks, and real-world applications, within the context of the long-term care sector, that drive business growth in today’s complex, competitive, and digital landscape. The course integrates marketing theory with practical decision-making, focusing on how long-term care organizations can effectively design, implement, and evaluate marketing strategies to create value for both customers and businesses. Students will engage with cutting-edge topics in areas such as consumer behavior, brand management, digital marketing, marketing analytics, and marketing innovation. 

Information Subject to Change

Visit the UMN Schedule Builder closer to the start of the term for course meeting dates, times, instructors, etc. If you are not admitted to a UMN degree or certificate program, you may be able to take this course as a nondegree student.