-
Total Courses4 required courses
-
CEUs | Contact Hours3 CEUs | 120 hours
-
Cost$4,500
-
FormatFully online
-
Time to Complete8–10 months
-
Funding Resources
Prepare for Today’s Digital Marketing Roles
Digital marketing is central to how organizations reach, engage and convert audiences. The Digital Marketing Certificate is designed for individuals who want to build hands-on, job-ready skills for planning, creating and optimizing digital marketing across today’s most important online channels.
Through instructor-led courses, learners develop a practical understanding of how digital marketing works in real-world settings. Participants will create integrated digital marketing plans, develop platform-appropriate content, apply SEO and paid media strategies and use data to evaluate and improve performance. By the end of the program, learners will have a working foundation in the tools and practices used in today’s digital marketing roles.
The University of Minnesota Digital Marketing Certificate offers a flexible path to building in-demand skills. You may complete the full certificate or take individual courses based on your goals and interests.
Through this program, participants will learn to:
- build and apply digital marketing strategies across search, social and content channels.
- create and manage social media and digital content to support audience engagement.
- use SEO and paid media to increase visibility and reach target audiences.
- analyze performance data to improve digital marketing results.
- apply digital marketing tools and best practices in real-world settings.
Who should enroll
This program is designed for individuals who want to develop or strengthen their digital marketing skills, including early-career marketers, career changers, content creators and communications professionals. It is also well suited for professionals who want to add digital marketing, analytics and social media expertise to their current roles.
Digital Marketing Courses
-
Multiweek CourseIntroduction to Digital Marketing Strategy and Planning
Learn the foundations of digital marketing strategy, SEO and social media planning.
Next start date:- Jun. 29-Aug. 9, 2026 | Tues. 6:00–7:00pm | Instructor Led Online
$1125.00 | 30.0 hours -
Multiweek CourseSEO and Analytics for Digital Marketing
Use SEO and analytics to improve website performance and digital marketing results.Next start date:- Aug. 24-Oct. 4, 2026 | Thur. 7:00-8:00pm | Instructor Led Online
$1125.00 | 30.0 hours -
Multiweek CourseSocial Media Marketing and Content Strategy
Build practical skills in social media marketing, content strategy and AI-supported content creation.Next start date:- Oct. 26-Dec. 13, 2026 | Wed. 6:00-7:00pm | Instructor Led Online
$1125.00 | 30.0 hours -
Multiweek CourseIntegrated Digital Marketing Campaigns
Plan and manage paid digital marketing campaigns across search and social platforms.Next start date:- Jan. 11-Feb. 21, 2027 | Wed. 6:00-7:00pm | Instructor Led Online
$1125.00 | 30.0 hours
Format
Each multi-week course blends synchronous and asynchronous learning to provide flexibility for independent project work while still building real-time connections with instructors and fellow participants via Zoom.
The synchronous portion—live class sessions designed for hands-on practice and support—includes a 60- or 90-minute Zoom meeting each week. During these meetings, participants join discussions and workshop assignments and projects together. This time helps learners build relationships with peers and the instructor, while also allowing for more personalized guidance.
The asynchronous portion—coursework that can be completed on each participant’s own schedule—may include recorded video lectures, readings, and assignments such as discussion posts or projects. Each week, there will be designated deadlines to help learners stay on track.
Career Outlook
Funding and Discounts
The University of Minnesota's professional development programs are affordable because they can be completed in relatively short order—sometimes within a few months—which can save you both time and money. What's more, there are other opportunities you can explore to potentially bring the cost down even further.
Funding
- CCAPS offers scholarships of $500 to $5,000 to Minnesota residents who meet eligibility requirements.
- If you're not employed, you may be able to take advantage of federal or state funding. Contact your CareerForce center to inquire.
- Your organization may have funds set aside for employee education. Read about the benefits of employer investment in career development.
Discounts
- When you register and pay for all courses in the certificate at once, you'll receive up to a 10% discount.
- University of Minnesota Alumni Association members receive a 10% discount.
- UMN staff get 50% off most professional development programs.
See Discounts, Scholarships, and Other Funding for more information and possible exclusions to discounts.
Enroll
The cost of the Digital Marketing Certificate is $4,500. But if you register and pay for all courses at once, we'll give you a 10% discount, bringing the cost down to $4,050!
If you are registering multiple people from your organization, use this form. (See available discounts.)
If you have questions about the registration process or payment options, or you need to transfer or cancel your registration, feel free to contact the registration team:
Option 2
Enroll in Certificate Now
Register and Pay for Courses Later
- UMN employees: choose this option to receive your discount
Your Enrollment Advisor
Shanta Bhoelai
I can help you choose which professional development programs are the best fit to meet your career goals. I am here to answer your questions regarding specific programs, courses, or other career topics you have on your mind.
Don’t hesitate to send me an email or schedule an online appointment. I'm here for YOU!
Free Work-Ready Skills Webinars
Stories From the Field
Frequently Asked Questions
Who is this certificate for?
This certificate is designed for individuals who want to build or strengthen applicable digital marketing skills. It is well suited for early-career marketers, career changers, content creators, communications professionals and anyone who works with digital channels and wants a clearer understanding of how strategy, content, SEO, social media and paid media work together.
Do I need prior marketing experience?
No. While some familiarity with marketing or communications is helpful, the program is designed to be accessible to learners who are new to digital marketing as well as those looking to formalize and expand their existing skill set.
How is this different from the Marketing Management Certificate?
The Digital Marketing Certificate focuses on the application of digital marketing tools and techniques, how campaigns are planned, executed and evaluated across channels. The Marketing Management Certificate is more leadership- and strategy-focused. The Digital Marketing Certificate is ideal for individuals who are doing digital marketing work or preparing to move into those roles.
What will I gain from completing the program?
By completing the program, you’ll have the foundational skills to create and manage digital content, apply SEO and paid media strategies, interpret performance data and contribute to integrated digital marketing campaigns in a variety of professional settings.
Are the courses online?
Yes. All courses are delivered online and designed to support working professionals through a structured, engaging learning experience that includes applied activities and instructor guidance.
Can I take just one course instead of the full certificate?
Yes. You may take individual courses without committing to the full certificate. If you later decide to complete the full program, eligible courses may be applied toward the certificate.
How much time should I expect to spend on the program?
In addition to the 120 hours of class time, learners should expect to spend time each week on readings, assignments and applied activities. The workload is designed to be manageable alongside professional and personal commitments.
Do employers offer tuition reimbursement for professional development?
Some employers reimburse employees for professional development. Here are some reasons why they should.
Are the courses taught by industry professionals with real-world experience?
Yes. Our instructors have decades of working experience in the areas they are teaching, and they share real-world case studies as part of their curriculum.
Will I earn a credential?
Yes. Learners who complete all required courses will earn a Digital Marketing Certificate from the University of Minnesota. In addition, participants will receive a digital badge that can be shared on LinkedIn, professional profiles and resumes to showcase their commitment and achievement.
Request Program Information
Do you want to receive:
- snapshots of how other learners put their education to work on the job?
- ideas about how to fund your program?
- career-boosting tips and inspiration?
- stories about key faculty?
- highlights on core courses?
- generally interesting news about the program?
You can sign up for periodic updates here and we'll deliver these and more right to your inbox!