About This Course
Basic marketing, finance, and leadership principles that apply to the formation of a small business enterprise. A variety of class discussions and independent reflective exercises will enable students to assess their resources and develop management, leadership, and business administration skills. The final project is collaborative: the creation of a business plan for a start-up.
Sample course topics: business planning and operations, assessing the external environment, meeting customer needs, marketing, legal issues
MA, health policy and management, University of Chicago; BA, biology, St. Olaf College
Geoff Kaufmann, a Fellow of the American College of Healthcare Executives, is vice president for patient services of the Biomedical Division of the American Red Cross. He is the former director of planning and marketing for the University of Minnesota Hospital, and is the Minnesota Regent for the American College of Healthcare Executives. A nationally recognized authority in health marketing, Geoff has over 30 years of experience in business development, strategic planning, marketing, new product development, and operations. His focuses have included physician-clinic-hospital networks, clinical and service outcomes, senior health care services, a wound care business, and diagnostic imaging centers.
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