ABUS 4501

About This Course

Basic marketing, finance, and leadership principles that apply to the formation of a small business enterprise. A variety of class discussions and independent reflective exercises will enable students to assess their resources and develop management, leadership, and business administration skills. The final project is collaborative: the creation of a business plan for a start-up.

Sample course topics: business planning and operations, assessing the external environment, meeting customer needs, marketing, legal issues


Geoff Kaufmann
Geoff Kaufmann

"I'm inspired by anyone who battles physical or mental challenges."

Geoff Kaufmann, a Fellow of the American College of Healthcare Executives, is vice president for patient services of the Biomedical Division of the American Red Cross. He is the former director of planning and marketing for the University of Minnesota Hospital and the Minnesota Regent for the American College of Healthcare Executives. A nationally recognized authority in health marketing, Geoff has 45 years of experience in business development, strategic planning, marketing, new product development, and operations. His focuses have included physician-clinic-hospital networks, clinical and service outcomes, senior health care services, a wound care business, and diagnostic imaging centers.

Geoff has an MA in health policy and management from the University of Chicago and a BA in biology from St. Olaf College. He teaches:

  • ABUS 4501 – Building and Running a Small Business Enterprise
  • ABUS 4701 – Introduction to Marketing
  • ABUS 4703 – Marketing for the Professional Practice
  • HSM 4861 – Leadership and Business Planning in Health Care: Capstone

Information Subject to Change

Course details, syllabus, and instructor are subject to change. Current course details can be found by clicking on the Term link(s) above.