Building and Running a Small Business Enterprise

Three people working on computers at a table

ABUS 4501

Credits
3
Delivery Method
Fully online
Cost
Tuition | Fees
Terms
Resources

About This Course

Basic marketing, finance, and leadership principles that apply to the formation of a small business enterprise. A variety of class discussions and independent reflective exercises will enable students to assess their resources and develop management, leadership, and business administration skills. The final project is collaborative: the creation of a business plan for a start-up.

Instructor

Geoff Kaufmann
Geoff Kaufmann

MA, health policy and management, University of Chicago; BA, biology, St. Olaf College

Geoff Kaufmann, a Fellow of the American College of Healthcare Executives, is vice president for patient services of the Biomedical Division of the American Red Cross. He is the former director of planning and marketing for the University of Minnesota Hospital, and is the Minnesota Regent for the American College of Healthcare Executives. A nationally recognized authority in health marketing, Geoff has over 30 years of experience in business development, strategic planning, marketing, new product development, and operations. His focuses have included physician-clinic-hospital networks, clinical and service outcomes, senior health care services, a wound care business, and diagnostic imaging centers.

  • ABus 4501 - Building and Running a Small Business Enterprise
  • ABus 4701 - Introduction to Marketing
  • ABus 4703 - Marketing for the Professional Practice
  • HSM 4861 - Leadership and Business Planning in Health Care - Capstone