ABUS 3201
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Credits4
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Delivery MethodFully online
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Related Program
About This Course
Basics of using multiplatform strategies to promote small businesses or a personal brand. Primary concepts: developing a cross-platform digital presence, creating brand identity, analyzing strategy effectiveness, and researching the competition. Students will develop a complete digital strategy by working both individually and in groups to find creative solutions for reaching their target audience in today’s market. There is no textbook; the course will use instructor-generated video and written content. You will need to acquire a subscription to Adobe Photoshop; be sure to explore student pricing options through the University bookstore and Adobe. No prerequisites.
Instructors
MEd., University of Minnesota; BA, English and political science, St. Olaf College
During grad school at the U of M, Jeff taught courses in poetry and literature. He took a break from teaching to serve as a copywriter and creative director at several agencies. In 2010, he cofounded an agency, Neidt Writer, as a way to work with brands and agencies who wanted to tell thoughtful, authentic stories. In addition to running Neidt Writer, he is a frequent speaker and teacher of both poetry and professional writing, often looking for areas where the two fields intersect.
- ABUS 3201 – Digital Design Strategies for Small Business
- ABUS 4702 – Applied Digital Marketing
MFA, photography and film, art history; BFA, photography and film, University of Minnesota
David Husom has taught photography, media design, health journalism, digital media, and web design at the University of Minnesota and other colleges for many years. He has also been an OIT Technology Fellow, researching digital media in journalism and technology in the classroom, and he has been a commercial photographer in advertising, marketing, and media. His photos have been exhibited widely, including the J. Paul Getty Museum, San Francisco Museum of Fine Art, the Weisman Art Museum, and the Minnesota Historical Society. With his wife, David owns a printing company doing limited edition digital printing for artists, photographers, and museums.
- ABUS 3201 – Digital Design Strategies for Small Business