ABUS 4701

About This Course

The term marketing refers to more than advertising, social media, sales, and promotions. Marketing has been defined as "an organizational function and a set of processes for creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders." This course takes you through the fascinating worlds of consumer behavior, market research, the marketing mix, strategic marketing, digital advertising, and many others. It introduces the terminology of marketing and skills of marketing management, including the creation of a marketing plan. It demonstrates how marketing relates to other functional areas within an organization and emphasizes the importance of an ethical, global view.


Kay Rindels
Kay Rindels

MBA, marketing focus, University of St. Thomas; BA, business administration and French, special emphasis on international business, Concordia College 

Kay Rindels is an independent marketing consultant with more than 25 years of experience equipping high-growth companies with the strategies to engage customers and stakeholders with compelling marketing and digital communications. She works with emerging and established technology firms across the United States to drive measurable change across their B2B sales channels. In 2004, she launched Rindels Technology Marketing Inc. to offer strategic marketing, analyst and public relations, public speaking coaching, and customer advocacy programs to a wider set of organizations. She brings these marketing best practices and examples to her courses to ready students for today’s business environment.

  • ABUS 4701 − Introduction to Marketing

Information Subject to Change

Course details, syllabus, and instructor are subject to change. Current course details can be found by clicking on the Term link(s) above.