Introduction to Marketing

Storefronts inside a mall

ABUS 4701

Delivery Method
Fully online
Tuition | Fees

About This Course

This course offers students an integrated view of the marketing process and the role it plays in society, as well as the role marketing plays within an organization in relation to other functional areas. Students will learn marketing terminology and concepts, be introduced to basic practices and problems, and learn the skills involved in marketing management.


Kay Rindels
Kay Rindels

MBA, marketing focus, University of St. Thomas; BA, business administration and French, special emphasis on international business, Concordia College 

Kay Rindels is an independent marketing consultant with more than 25 years of experience equipping high-growth companies with the strategies to engage customers and stakeholders with compelling marketing and digital communications. She works with emerging and established technology firms across the United States to drive measurable change across their B2B sales channels. In 2004, she launched Rindels Technology Marketing Inc. to offer strategic marketing, analyst and public relations, public speaking coaching, and customer advocacy programs to a wider set of organizations. She brings these marketing best practices and examples to her courses to ready students for today’s business environment.

  • ABUS 4701 − Introduction to Marketing