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Introduction to Marketing

Storefronts inside a mall

ABUS 4701

Delivery Method
Fully online
Tuition | Fees
Applied Business

About This Course

This course offers students an integrated view of the marketing process and the role it plays in society, as well as the role marketing plays within an organization in relation to other functional areas. Students will learn marketing terminology and concepts, be introduced to basic practices and problems, and learn the skills involved in marketing management.

Sample course topics: strategy, buyer behavior, developing products, segmenting, targeting, positioning, pricing

Construction Management degree students can take this course or Applied Digital Marketing (ABUS 4702).


Kay Rindels
Kay Rindels

MBA, marketing focus, University of St. Thomas; BA, business administration and French, special emphasis on international business, Concordia College 

Kay Rindels is an independent marketing consultant with more than 25 years of experience equipping high-growth companies with the strategies to engage customers and stakeholders with compelling marketing and digital communications. She works with emerging and established technology firms across the United States to drive measurable change across their B2B sales channels. In 2004, she launched Rindels Technology Marketing Inc. to offer strategic marketing, analyst and public relations, public speaking coaching, and customer advocacy programs to a wider set of organizations. She brings these marketing best practices and examples to her courses to ready students for today’s business environment.

  • ABUS 4701 − Introduction to Marketing
Geoff Kaufmann
Geoff Kaufmann

MA, health policy and management, University of Chicago; BA, biology, St. Olaf College

Geoff Kaufmann, a Fellow of the American College of Healthcare Executives, is vice president for patient services of the Biomedical Division of the American Red Cross. He is the former director of planning and marketing for the University of Minnesota Hospital and the Minnesota Regent for the American College of Healthcare Executives. A nationally recognized authority in health marketing, Geoff has over 30 years of experience in business development, strategic planning, marketing, new product development, and operations. His focuses have included physician-clinic-hospital networks, clinical and service outcomes, senior health care services, a wound care business, and diagnostic imaging centers.

  • ABUS 4501 – Building and Running a Small Business Enterprise
  • ABUS 4701 – Introduction to Marketing
  • ABUS 4703 – Marketing for the Professional Practice
  • HSM 4861 – Leadership and Business Planning in Health Care: Capstone