About This Course
This course will focus on the sequence of events that starts with the original idea or innovation for a new product or service and ends with the commercialization or “launch” of the final product. The emphasis will be on innovation, strategic product development, using a multidisciplinary project team approach, listening to the customer, and successful project implementation.
After this class you will be able to identify new product or service opportunities and translate customer needs into the new product specifications. The course will focus on the stages of development that each new product must pass through and the activities that each functional area of the firm (e.g., R&D, manufacturing, finance, marketing, operations, customer service, sales) must perform in order to produce a successful idea all the way through to product launch. Case studies from multiple industries will be available.