Looking to enhance employee retention while giving your business a competitive advantage? If so, then it may be time to revisit your workforce development and training initiatives.
With the right employee training and development strategies in place, you can set your workers and your business up for greater success. But where do you begin? We've got some practical tips and best practices to help your business get started.
The Importance of Employee Training and Development in Today's Workforce
There are many reasons why comprehensive employee training and development is so important in today's competitive workforce, regardless of your specific industry or company size.
Adapting to Rapid Technological Changes
For starters, consider the fact that industries across the board are experiencing a period of significant and rapid technological growth. This is especially true with the emergence of generative AI and other artificial intelligence innovations.
These new technologies and innovations stand to revolutionize entire industries, but only if they can be applied and used properly. Understanding and adapting these technologies requires extensive training and education, the responsibility of which falls on employers.
Enhancing Competitive Advantage Through Skill Development
When employees receive the education and training they need to grow their knowledge and advance their skills, this also stands to benefit the business itself. That's because well-trained employees will feel more confident fulfilling their job responsibilities efficiently and consistently. In many ways, properly trained and skilled employees can be what sets one company apart from its competitors in any industry.
Improving Employee Retention
Studies have also shown that employees who receive plenty of opportunities for professional development and continuous learning tend to have higher levels of overall job satisfaction. Note, for example, a study by Zippia shows that 68 percent of employees consider training to be essential to job satisfaction. And when employees are happier in their roles, they're less likely to jump ship for another company. This means that offering employees opportunities for professional growth could boost retention rates while reducing turnover costs.
The Impact of Continuous Learning on Career Progression
For individual employees, having access to continuous learning in the workplace can also set the stage for career advancement and professional growth.
Career Advancement and Growth
When employees engage in workforce development and training programs, they can enhance current skills or acquire the new skills and knowledge that they need to advance their own careers. This could help prepare them for promotions within their current workplaces while their coworkers reap the benefits of future workforce planning.
Real-World Examples of Successful Continuous Learning Initiatives
Many companies today are successfully implementing continuous learning initiatives to foster employee development and maintain competitiveness.
For example, Amazon's Technical Academy provides nontechnical employees with the skills needed to transition into software engineering roles. This program is voluntary and allows employees to develop in-demand skills, opening new career paths. Similarly, Chipotle has expanded its learning and development (L&D) programs by offering over 5,500 remote courses covering a wide range of subjects, including business and wellness. These initiatives focus on both professional and personal growth, supporting diversity through mentoring programs that cater to minority employees.
Simplyhealth, a UK-based health and insurance company, revamped its L&D program to offer more scalable and accessible training opportunities. By leveraging a comprehensive learning platform, Simplyhealth enabled employees to engage with courses at their own pace through asynchronous learning, boosting overall engagement and inclusivity.
These examples from Amazon, Chipotle, and Simplyhealth illustrate how continuous learning initiatives can drive both individual and organizational success, fostering a culture of adaptability and growth.
Workforce Development Strategies for Employers
So, what are some workforce development strategies employees can use to begin designing workforce development initiatives for their own businesses? There are some simple yet effective best practices worth keeping in mind here.
Identifying Skill Gaps and Future Needs
First, employers should identify the areas where skills gaps already exist and address these first. Whether these are a lack of training on a new technology or gaps in soft skills, a meeting with a supervisor or manager can help pinpoint and prioritize these needs.
However, before they can address skills gaps, employers must take a comprehensive approach to identify where these gaps exist. This often involves more than just meetings with leadership, as they may not always be equipped to recognize all areas of improvement. Instead, a more effective strategy is to use assessments or involve HR professionals who are trained to evaluate both technical and soft skill deficiencies.
When considering skill gaps, it's crucial to look not just at where the business currently stands, but at the potential for future needs as well. With future skills training at the forefront, employers can prepare their workers for new technologies and innovations that may give their companies the upper hand.
Creating a Culture That Encourages Learning and Growth
Another important thing to keep in mind when it comes to implementing employee development programs is that these initiatives cannot be successful without a company culture that truly encourages and embraces continuous learning and development among employees. This is where leadership can play a critical role, setting the example to demonstrate that workers' professional development and growth is valued.
Investing in Employee Training and Development Programs
According to recent studies, companies in the United States are dedicating significant resources to employee training programs, with an average spend of $1,207 per employee in 2023. Large companies typically allocate even more, with average training budgets reaching up to $17.7 million annually. The return on investment (ROI) from these training initiatives is substantial, as research shows that companies with comprehensive training programs see 218 percent higher income per employee compared to those without formalized training programs.
Additionally, effective training programs not only boost productivity but also reduce turnover, as employees are more engaged and likely to stay when they feel valued and developed within their roles.
Types of Employee Training and Development Plans
There are several different types of employee training and development programs to consider, depending on where your company's needs and budget may lie.
Technical Skills Development Programs
These programs are aimed at teaching employees highly technical skills or skills that are specific to an industry or role. These kinds of programs tend to be hands-on in nature, providing workers with the knowledge and skills they need to apply what they have learned directly to their jobs.
Leadership and Management Training
For employees who have potential to be promoted as supervisors, managers, or other leadership roles, proper leadership and management training is crucial. This type of training prepares workers to take on the added responsibilities and duties of these roles while focusing on such critical topics as company culture, conflict management, and group dynamics.
Soft Skills Enhancement Workshops
Sometimes, employees may be proficient in the technical skills needed to do their jobs but they lack soft skills, such as communication, problem-solving, and critical thinking. This is where soft skill enhancement workshops can be beneficial, focusing on these essential topics and allowing workers to build upon these competencies over time.
Industry-Specific Certifications and Courses
Some industries may offer specific certifications, licenses, or other training courses that allow workers to earn additional designations in their field. Often, these designations can help them build their skills while demonstrating what they have learned through formal testing.
The Role of Technology in Continuous Learning
Today, technological advancements make continuous learning more accessible than ever for employers and workers alike.
The Benefits of E-Learning and Microlearning Platforms
There are various online learning and microlearning platforms that allow workers to complete courses, build upon their knowledge, and even gain new skills remotely. This saves businesses money on their training while allowing employees the flexibility of being able to complete their training and development from anywhere.
Utilizing Artificial Intelligence for Personalized Learning Experiences
More often, AI and machine learning are also being used to create highly personalized training content based on employees' unique learning styles, strengths, weaknesses, and overall preferences. This allows for professional development that is truly tailored to each employee for better engagement and retention.
Measuring the Impact of Employee Training and Development
The best employee training and development programs are those that are constantly updated to reflect the needs of the company and its employees.
Key Performance Indicators (KPIs) for Continuous Learning and Development
According to LinkedIn, there are plenty of KPIs that can be useful to track as success metrics for continuous learning and development programs, including:
- participation rates
- engagement rates
- completion rates
- training return on investment (ROI)
- employee retention
- internal mobility.
Feedback Loops and Continuous Improvement
In addition to tracking some common-sense KPIs as part of your workforce development initiative, you should also encourage (and take seriously) employee feedback. Taking the time to speak with employees about what they feel may be lacking from professional development programs can open up new opportunities for improvement and growth.
Overcoming Barriers to Implementation
Of course, even once an employee training and development program is in place, there are some common obstacles that employers may face when it comes to implementing these initiatives.
Addressing Time and Resource Constraints
In many cases, there may simply not be enough time or resources for employees to dedicate to their training and development. When workers have too much on their plates, it can be difficult for them to prioritize training. This is where setting aside enough time for employees to complete beneficial training can make all the difference, even if it means temporarily lightening their workloads or reducing their responsibilities in the meantime.
Engaging Employees in Their Own Learning Journey
In some cases, employees may also need a little bit of encouragement to feel motivated enough to complete training that is available to them. This is where setting a good example among leadership can make a huge difference, especially when it comes to motivation and proactivity.
Frequently Asked Questions
How can small companies with limited budgets invest in employee training and development?
The good news is that companies don't need to have expansive budgets for professional development to design and implement these programs. Today, there are all kinds of comprehensive online platforms that offer low-cost training webinars, lectures, and other resources for employees who want to build new skills. Meanwhile, microlearning can also be an extremely cost-effective strategy for offering workforce training to employees.
Can continuous learning improve employee retention?
Providing employees with easy access to professional development and continuous learning opportunities can improve job satisfaction. Higher rates of job satisfaction can be linked to increased employee retention, which could save businesses on turnover, recruiting, and hiring costs in the long run.
What role does leadership play in fostering a culture of continuous learning?
Leadership plays a critical role in promoting a culture of continuous learning and development in the workplace. Specifically, workers look to their leaders (including supervisors and managers) for encouragement and support when it comes to pursuing new development opportunities and possibilities for growth.
What types of employee training and development exist?
There are several different types of employee training and development that businesses may want to consider implementing depending on their specific needs. These include:
- technical skills development programs
- leadership and management training
- soft skills enhancement workshops
- industry-specific certifications and courses
What are the benefits of employee training and development?
There are many advantages to implementing employee training and development initiatives in the workplace, both for individual workers and the company as a whole. From the worker's perspective, access to training and upskilling allows for greater confidence and job performance, plus the potential for improved job satisfaction.
Employers, on the other hand, can reap the benefits of a better educated and more skilled workforce. This can give businesses a competitive advantage while higher rates of job satisfaction reduce turnover and associated challenges.
Pursue Employee Training and Development Today
No matter what industry you're in, there's no overstating the importance of professional development and continuous learning in the workplace. While it may take some upfront capital and resources to implement these kinds of programs, it's important to see these strategies as an investment in your company's future.
Looking for the right workforce and professional development opportunities for your team? The University of Minnesota College of Continuing and Professional Studies is here to help with a wide range of professional development certificates and individual courses to suit your employees' diverse needs. Get in touch with an enrollment advisor to learn more about our workforce development programs and what they could do for your business.
Sources
- 35 Key Employee Training and Development Statistics [2023]: Data and Trends (Zippia.com)
- I Am Because We Are (Netflix Blog)
- Netflix Pathways Bootcamp 2023 for Rising Seniors in the U.S. (Opportunity Desk)
- Opportunity-Boosting Job Preparedness Takes Significant Investment, Evidence Shows (Center on Budget and Policy Priorities)
- Gamification Statistics and Facts (Techreport)
- Measuring Employee Growth Training and Development KPIs (LinkedIn Learning)