Cindy Edwards

U of M Webinar

Did you know that 92% of people do not achieve their personal goals, let alone their career goals? While models like SMART have been developed to help with goal-setting, they do not take into account emerging neuroscience research. At least not until AIM, a goal-setting model developed by social neuroscientists Elliot T. Berkman and David Rock. The AIM (antecedents, integration, maintenance) framework integrates goal pursuit actions with neuroscience principles to help us set, strive for, and achieve goals. Stop dreaming and start doing today!

In this webinar we'll:

Cindy Edwards
Cindy Edwards
  • examine the AIM process for setting, striving for, and maintaining a goal.
  • explore decision-making criteria needed for career change success.
  • develop a sample framework for assessing, exploring, and planning a career change.
  • hear inspirational stories of career change success.
  • learn how to reframe career change thoughts and habits that hold you back from starting or completing a career change.

Cindy Edwards, owner, coach, and trainer of Find Your Fit, LLC, has provided coaching and training services for more than 15 years to over 10,000 people locally, nationally, and internationally. Her mission is to help you “get unstuck” so you can find your fit in work and life.

Cindy is an International Certified Coach, an ADD/ADHD Certified Coach, and a Neuroleadership Brain-Based Certified Coach. Cindy is also a National Career Development Certified Coaches Trainer, and she provides career counseling training to coaches. She holds a master’s in human resource development from the University of St. Thomas.

Webinar presented on December 10, 2020

Takeaways for Managing a Career Change

  • Brain and body health are important for career change success.  When you are stressed or tired it can be tough to find the energy to “water the flowers.”
  • You may have bias that stops you from exploring your career interests. Take the time to research and explore each option so that you can see the truth.
  • Goals don’t succeed unless they are sticky. Take time to understand why you want career change. What is motivating you now and what will continue to motivate you along the way?
  • Build a career change plan. Identify what you need and how you will move forward. Key phases may include career assessment, exploration, marketing for change, and job search.
  • Have a plan for maintaining your career change efforts. What will you do when you get derailed? Find an accountability partner and/or set an implementation intention.
  • Reward yourself along the way and celebrate when you have achieved the change outcomes wanted.  
  • Above all, remember you can change careers. Cheers to a New Year and New Career. Yes. You. Can!  

New Year, New Career Goal Sheet (PDF) outlines the key questions asked in the webinar.

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