Course Number: CERT X466

Data holds immense power, but only when effectively communicated. This course will equip you with skills to craft compelling data stories that resonate with your audience and drive meaningful action. You'll learn how to transform data into a captivating narrative, empowering informed decision-making across your organization.

What You'll Learn:

  • Tailoring Data Stories: Understand the art of identifying the right data, detail level, and "so-what" factor for different audiences. You'll learn to adapt your approach based on the specific needs and goals of your audience.
  • Purpose-Driven Presentations: Craft presentations that align with their intended purpose. Whether your aim is to persuade, inform, or generate discussion, you'll develop strategies to tailor data visualizations and narrative arcs to achieve the desired outcome.
  • Data Storytelling Techniques: Master the art of weaving data into a compelling story. This course will introduce you to storytelling frameworks that help engage your audience and make information memorable.
  • Equity Considerations: Explore the implications of data presentation and understand how well visuals and narratives are representing different groups. . Learn to leverage data responsibly for positive impact.
  • Inclusive Storytelling: Develop presentations that are inclusive and accessible to a diverse audience. You'll explore strategies to remove communication barriers and ensure everyone can engage with your data story.
  • Visual Communication Tools and Strategies: Master the art of creating clear, compelling slide decks that visually represent the narrative of your data. Learn how to utilize design principles for audience-aligned communication.

By the end of this course, you'll be able to:

  • Develop audience-centric data presentations that resonate with specific needs and objectives.
  • Leverage storytelling techniques to make data impactful and memorable.
  • Navigate the equity considerations of data presentation.
  • Create inclusive presentations that cater to diverse audiences.
  • Design compelling slide decks with strong visual communication principles.
  • Confidently present data insights to a wide range of audiences within your organization.

Unleash the power of data storytelling and become a persuasive communicator of valuable insights within your organization. This course is ideal for anyone who wants to transform data into impactful stories that can drive change. 

Course Dates and Times

The next available course runs March  10- April 20, 2025.
Learners and instructors will meet as a group to workshop their design project at 6:00 p.m.–7:30 p.m. US Central Time on: 

  • March 11, 18, 25, April 1, 8 & 15

Course Format

This six-week course blends elements of asynchronous and synchronous components to provide learners with flexibility in project work, while also having face-to-face time with instructors and fellow learners via Zoom. 
Each week students will:

  • attend one 90-minute Zoom, during which students will participate in discussions and workshop their project with the instructor and peers
  • complete three hours of assignments or project work

Students will be graded based on completion of assessed assignments/projects.

Technology Requirements

To participate in this course, learners will need:


Do I need to attend all Zoom sessions?
You are encouraged to attend all Zoom sessions of the course. During the live Zoom sessions, you will participate in valuable discussions and workshops that will aid in meeting the course learning objectives.

When is the course open?
The course Canvas site will open on the Wednesday before the first day of the course. All the modules will open on the first day of the course.

How do I successfully complete the course?
You will receive a grade of incomplete or complete based on your demonstration of course learning objectives. Learning objectives are demonstrated by completing assessed projects.
The instructor will assess each learning outcome as “not demonstrated,” or “demonstrated.” Completion of a course means that you have demonstrated achievement of all learning outcomes. Continuing Education Units (CEUs) and the certificate of completion for the course will be awarded only if you receive a grade of ‘complete’ for the course.
While participation in Zoom sessions and engagement with other non-assessed learning activities do not count towards the final grade, these activities are designed to be an integral part of achieving the course learning outcomes.
If you receive a grade of ‘incomplete’ after turning in an assessed project, you will have the opportunity to resubmit your project once. Please note, receiving a grade of “Incomplete” and/or failure to demonstrate a learning outcome will not result in a refund.

When do I need to turn in assignments?
Assessed projects and other learning activities must be submitted on or before the due date, unless specific extensions are granted by the instructor. Instructors may not grant extensions more than two weeks after the course end date.

What happens if I need to resubmit a project?
If you do not successfully demonstrate course learning outcomes in your first attempt on an assessed project, you will have the opportunity to resubmit your project one time. Resubmissions cannot be submitted more than 2 weeks after the original due date.

How can I request accommodations?
The University of Minnesota views disability as an important aspect of diversity, and is committed to providing equitable access to learning opportunities for all learners. The Disability Resource Center (DRC) is the campus office that collaborates with learners who have disabilities to provide and/or arrange reasonable accommodations. 

  • If you have, or think you have, a disability in any area such as, mental health, attention, learning, chronic health, sensory, or physical, please contact the DRC office on your campus (UM Twin Cities - 612.626.1333) to arrange a confidential discussion regarding equitable access and reasonable accommodations. 
  • If you are registered with the DRC and have questions or concerns about your accommodations please contact your (access consultant/disability specialist).
  • If you need ASL Interpretation Services please fill out the request form for your class.

Please submit your request for accommodations at least two weeks in advance to guarantee we can accommodate the request.
Additional information is available on the DRC website or reach out by email: [email protected].

Transfer and Refund Policies

Transfer policy 
You can transfer without additional charge to the next session if you inform CCAPS staff within the first two weeks of class of the need to transfer.

Refund Policy
CCAPS is able to provide partial refunds for the first two weeks of the course. Please see the refund timeline below:

  • Before the first day of the course: 100% refund
  • 1 - 7 days after start of course: 75% refund
  • 8 - 14 days after start of course: 50% refund
  • After 15 days: No refund available

Cancellation Policy
In the event CCAPS has to cancel the course due to low enrollment or unforeseen circumstances, we will offer you a transfer to another section of the course or full refund of the course registration fee.