About This Course
Understanding the digital realm of marketing requires a curiosity about how new technologies will change business, while grasping the key strategies that drive tactics and trends. This course is designed to be a primer on the world of digital marketing and ways it will affect both your future employment and larger business trends. Through case studies, discussion forums, and interactive activities, you will learn about the latest research and best practices in the industry to have a solid grasp of the core concepts and tools of digital marketing management, both today and in the future.
Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability 3rd Ed.
Ogilvy on Advertising in the Digital Age.
MEd., University of Minnesota; BA, English and political science, St. Olaf College
During grad school at the U of M, Jeff taught courses in poetry and literature. He took a break from teaching to serve as a copywriter and creative director at several agencies. In 2010 he cofounded an agency, Caper Method, as a way to work with brands and agencies who wanted to tell thoughtful, authentic stories. In addition to running Caper Method, he is a frequent speaker and teacher of both poetry and professional writing, often looking for areas where the two fields intersect.
ABus 4702 – Applied Digital Marketing