• Cost
    For pricing, call 612-424-8605
  • Format
    Fully online
  • Time to Complete
    Part-time, 18 weeks
  • Funding Resources

Digital Marketing Boot Camp Overview

The marketing industry has changed more in the past few years than in the decade before — and there's no sign of things slowing down. Now more than ever, businesses need versatile digital marketers who can capture consumers on the channels where they're increasingly spending their time. After you complete a digital marketing boot camp, you'll be equipped with the skills to excel in this ever-changing industry.

Marketing manager positions are projected to grow faster than the national average.
US Bureau of Labor Statistics

The University of Minnesota Digital Marketing Boot Camp is a challenging, part-time program that prepares you to keep pace with this rapidly changing field. You’ll follow a market-driven curriculum that’s continually updated to ensure you have the analytical and creative skills needed to succeed. Upon program completion, you’ll have a digital marketing certificate that will give you the confidence and credentials to compete in today’s marketplace.

What You Will Learn

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What You Will Learn

Throughout the 18-week digital marketing boot camp, you’ll take a hands-on approach to learn digital advertising, web design, campaign analysis, content marketing, and more. You’ll complete the program with experience in:

  • Using a host of industry tools such as Google Ads, Google Analytics, Facebook Ads Manager, and WordPress.
  • Developing internet marketing strategies that meet both short- and long-term business goals.
  • Creating, launching, and optimizing search, social, display, and retargeting advertising campaigns.
  • Building highly targeted audiences using demographics, affinity audiences, and more.
  • Identifying brand position and growth opportunities by performing thorough keyword and competitive research.
  • Optimizing content and landing page experiences to improve customer engagement and conversion rates.
  • Analyzing and reporting on the effectiveness of campaigns and creative against objectives and metrics.
  • Effectively managing and sharing customer data and touchpoints via CRM systems and databases.
  • Designing and implementing automated workflows to drive campaign efficiency.

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Careers in Digital Marketing

The field of digital marketing offers various career opportunities for individuals ready to harness the power of the internet to fuel brand expansion. As organizations evolve and adapt to the modern business landscape, digital marketing has become an essential aspect of their growth strategies. Some of the roles in this industry include:

  • Search Engine Optimization (SEO) Specialist: Unlock the full potential of search engine rankings and visibility.
  • Content Marketer: Craft and strategize compelling narratives that captivate and convert audiences.
  • Social Media Manager: Master the art of engagement across various platforms, build communities, and tap into influencer networks.
  • Data Analysts: Transform raw data into actionable insights to steer marketing strategies.
  • Digital Marketing Managers: Oversee and achieve a brand's online marketing goals with finesse and a data-driven approach.

Join our digital marketing boot camp and learn clear-cut strategies and tools to drive your success.